Matthew Ford, Director of Sales for Eat Well Nashville, who highlights their goal of helping the people of Middle Tennessee live a healthy, happy life by providing deliciously healthy, fully prepared meals through contactless delivery. During the interview Ford talks about their model, meal options and pivots as a result of COVID-19, along with their charitable efforts to provide donated meals to those affected by the tornadoes and those facing food insecurity as a result of the pandemic.
About Matthew: Born and raised in Knoxville, TN | University of Tennessee Alumni | Five year career in Sales | Professional Bartender | Fitness & Nutrition enthusiast
- Community Centric Mission
- Eat Well Nashville was founded on the goal of helping the people of Middle Tennessee live a happy, healthy life. The way we went about doing this is by providing deliciously healthy, fully prepared meals through contactless delivery. We took the hassle out of cooking and meal prep so we could provide the busy people of our community a healthy alternative to restaurants and an easier alternative to cooking.
- Charitable Efforts
- Set-up catering stations during tornado relief and donated meals to those affected by tornadoes
- Discuss our work with Kip Moore, Shay Mooney, Chrissy Metz working in partnership with the West Nashville Dream Center to provide meals to children and families in need during the pandemic
- Convenience During a Difficult Time
- Although our catering business was almost entirely wiped out, we are thankful that home meal delivery has picked up and allowed us to keep our entire team employed through a difficult time where many folks don’t have work. It’s also nice for us to know that while folks are trying to figure out how to continue to live a semi normal life that we can at least take one thing off there plate, so they don’t have to think about preparing and cooking meals.
- Pivoting a Business Model
- Although we thought catering may not ramp up again until 2021, we realized that there was still a need for a form of catering outside of the traditional buffet style model which doesn’t work now. Many clients are now ordering individually packaged meals that are much more conducive to social distancing.